Attention wine enthusiasts and connoisseurs! The highly anticipated Proudly SA Local Wine Expo is back, and it’s time to indulge in the finest flavours that South Africa’s thriving wine industry has to offer. Set to take place from Thursday, July 13th to Saturday, July 15th, 2023, this immersive event promises an unforgettable experience for all wine lovers.


The Local Wine Expo will be hosted at the Prison Break Market in Lonehill, Johannesburg, and will bring together approximately 30 South African wine brands under one roof, making it a must-attend event for those seeking to savour the rich diversity of South African wines. With a wide range of varietals and styles on display, attendees can expect to discover new favourites and engage with passionate winemakers and industry experts.


South Africa’s wine industry has been soaring to new heights, receiving accolades and commendations from wine critics around the world. According to recent ratings, South African wines have consistently impressed with exceptional quality, earning a well-deserved spot on the global stage. In fact, a recent study[i] has revealed that South Africa is the eighth biggest wine producer in the world. The Local Wine Expo provides the perfect opportunity to taste and experience the excellence firsthand.


By supporting local wine brands, you not only expand your palate but also contribute to the growth and prosperity of South Africa’s economy. The wine industry plays a vital role in job creation, tourism, and sustainability initiatives. Attending the Local Wine Expo allows you to actively participate in this positive impact, while indulging in the finest wines that South Africa has to offer.


The Local Wine Expo schedule is as follows:


  • Thursday, July 13th: 15:00 – 21:00
  • Friday, July 14th: 15:00 – 21:00
  • Saturday, July 15th: 12:00 – 21:00


Mark your calendars and join us for an unforgettable wine-tasting experience. Whether you’re a seasoned wine expert or just beginning your journey into the world of oenology, the Local Wine Expo caters to all levels of wine appreciation.


Admission is free, providing a unique opportunity to explore, taste, and purchase exceptional wines directly from the producers. In addition to the wine tastings, a session for retail and bulk buyers will be hosted on the first day to outline the wine industry value chain and identify ways in which the industry can be elevated to new heights. Through this session, Proudly SA hopes to increase the number of local wine brands on retailers’ shelves, encouraging retail buyers to help create jobs.


Don’t miss out on this exquisite celebration of South African wines and the chance to support the local wine community. Join us at the 2nd annual Local Wine Expo and embark on a sensory journey that will tantalize your taste buds and deepen your appreciation for the art of winemaking.


To register for the event, visit Spaces are limited, so be sure to secure your spot early. Follow us on Twitter (@proudlysa) and Instagram ( for the latest updates and sneak peeks leading up to the event.


Strictly no children under the age of 18 will be allowed at the venue. In the spirit of promoting safe driving, Proudly SA requests that guests drink responsibility and to never drive under the influence of alcohol. Patrons are encouraged to use e-hailing or chauffer services or to have sober designated drivers.

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