Take a step for Fairtrade with the new SAAM range from Perdeberg Cellar

Celebrating the spirit of togetherness, collaboration and optimism for the future, Perdeberg Cellar has proudly launched SAAM, a Fairtrade certified range of ethical wines made to celebrate the memorable moments shared together.

Chantelle Boucher, Marketing Manager at Perdeberg, says: “At Perdeberg we are committed to make a difference through being good to our people and the earth. In line with this ethos, we believe that SAAM is the perfect addition to our product range and perfectly describes the heart of our winemaking process to create an exemplar wine.”


The ultimate wine is the one we create together. Capturing the spirit of ubuntu, SAAM means “together” in Afrikaans, defining the qualities that create this beautiful new range.

Perdeberg’s aim with the launch of SAAM as a Fairtrade brand in the local market is to make a positive impact on people’s lives. “With our existing following, we can make a change for the better in a disadvantaged community that is directly connected to the brand. Looking ahead, Perdeberg will provide much needed infrastructure and skills development to empower the community as a society,” continues Boucher.

A total of 72 workers and 20 families who work at the grape producing vineyards in South Africa’s Paarl Wine Valley, are currently supported through the Fairtrade social premiums generated.


“Each purchase ensures that our vineyard workers and their families benefit from community projects and our producers remain sustainable. We believe that SAAM pairs perfectly with remarkable people, places, and causes. By enjoying this wine you complete the circle,” concludes Boucher.


Perdeberg is well-known amongst consumers for consistent quality with various accolades achieved. The team at the estates is thrilled to add SAAM to its wine offering.


About the SAAM Range:

SAAM Pinotage 2020 – R75.00

Chemical Analysis:

Alcohol: 14.01 Residual sugar: 3.8 Total acidity: 5.1 pH: 3.59

Tasting notes:

Prunes, cherries and ripe berry notes with hints of vanilla oak.

The palate is filled with ripe fruit and rich tannins with a long aftertaste

Food Pairing: This wine will pair well with tuna steak, roasted pork shoulder, barbeque lamb ribs or matured cheese.


SAAM Cabernet 2020 – R75.00:


Chemical Analysis:

Alcohol: 13.94 Residual sugar: 4.5 Total acidity: 5.1 pH: 3.62

Tasting notes:

Produced in a modern style to ensure early enjoyment. Aromas of blackcurrants, blueberries and mocha undertones are evident on the nose whilst soft smooth tannins create a velvety mouthfeel for a rich, lingering finish.

Food Pairing: Enjoy this wine amongst friends or paired with robust meat dishes like kudu fillet, duck breast or lamb chops.


SAAM is available at Pick ‘n Pay Liquor. For more information on Perdeberg Cellars, please visit the website or call the Cellar on 021 869-8244.


About Perdeberg

Situated at the foothills of the Paardeberg Mountain in Paarl, one of the finest wine-growing areas of the Cape, lies Perdeberg Cellar. The hallmark and most differentiating quality of Perdeberg wines is our predominant use of unirrigated vineyards, termed dry land vines. Overcoming difficult growing conditions, dry land vines yield small berries with concentrated flavour and colour which in turn create superior wines. The winery’s rich history dates back to 1941, when a visionary wine farmer named Jan Rossouw suggested the area’s farmers begin producing their own wine. Perdeberg adopted its distinguishing name from the scores of Cape Mountain zebras that once roamed the Paardeberg area, mistaken for wild horses by local inhabitants.

With a vineyard span of over 3000 hectares, mainly in the Paarl and Swartland regions, Perdeberg benefits from different microclimates and various soil types. The natural variation of weather, soil, drainage and altitude from vineyard to vineyard enables us to produce a wide range of wines with distinct qualities and character. In the cellar, our wines are created through the synergy of art, intuition and science to reveal the best of what has been brought in from the vineyards. We follow a wine estate inspired process including intensive vineyard management, handpicking grapes in small crates, small presses and maturing in barrels, to achieve exceptional quality.

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