“A nuanced crimson red that presents a balance between warm and cool, assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach”.¹  This is but one of the various descriptions of Viva Magenta 18-1750, Pantone’s Colour of the Year for 2023, that also beautifully applies to La Motte’s recently released 2020 Millennium.