Not willing to rest on its laurels for helping to forge South Africa’s international reputation for some of the most original, exciting, and critically acclaimed wines, the Chenin Blanc Association (CBA) has a new ace up its sleeve.

The organisation has a plan to grow Chenin’s popularity and accessibility with a simple new style indicator that will appear on wine bottles as an icon, either on the back label or as a sticker. The intention is to give Chenin shoppers a straightforward “what you see, is what you get” signal.