Forty years after the Retief brothers Wynand and Hennie, sons of the founders, established the well-known, modern-classic Van Loveren brand, the label, focus and appearance have been polished towards an even brighter future for the popular wine range.


Celebrating a remarkable family wine business in which the next generation has taken charge, the revitalised branding was inspired by the Retiefs’ tightly-woven personal heritage and the deeply-rooted ethos of this outstanding winery. Theirs is a way of doing things that has positioned the family at the centre of the contemporary South African wine industry. It’s a constant process of renewal and investment in the future.