KLEINE ZALZE APPOINTS SA WINE EXPERT CARINA GOUS
KLEINE ZALZE wine estate in Stellenbosch has made a key appointment in line with its premiumisation strategy with marketing and sales specialist and wine industry veteran Carina Gous to join its team.
She will be part of the senior management team at Kleine Zalze, in the position of Executive Manager: Marketing and Sales, as of 1 February 2020.
Carina is a former global brand director for Distell’s portfolio of premium wine and spirits brands and previously held the position of Business Director: Wine Segment. She played a central role in growing and improving the company’s wine business at a global level. At the end of 2017 she also took over from financial entrepreneur Michael Jordaan as non-executive chairperson at the industry’s export promotions organisation Wines of South Africa (WOSA). Most recently, she served as wine strategy advisor to various wine businesses within the industry.
From its base in Stellenbosch, Kleine Zalze competes at the highest level of the very competitive world markets for premium wines.
“Carina’s specific knowledge and experience with premium wines and brands allow her to play a great role in Kleine Zalze’s journey. Not only will she focus on our marketing strategies, premium brands, sales and customer relations, but she’ll also release the rest of the team to focus on operational excellence.
Kleine Zalze is situated on Strand Road (R44), Stellenbosch, South Africa. For more information contact Johan Bestbier, General Manager at Kleine Zalze via e-mail JBestbier@kleinezalze.co.za or visit www.kleinezalze.co.za. Find the estate on Twitter @kleine_zalze and Facebook.
Congratulations Carina, best wishes in your new role