Journey’s End Vineyards Rebrands Its Range of Wines

Journey’s End Vineyards (situated on the mountain slopes above Sir Lowry’s Pass Village near Somerset West), one of South Africa’s most sustainable and experimental wineries, is revamping its range of wines to give clear differentiation between its three series – Tales, V and Precision – while maintaining a consistent theme across the family of wines.


The new look Tales Series will be the first wines to be released.  The new labels on these four wines are designed to tell the story behind each wine:

  • Weather Station Sauvignon Blanc is named after the ‘Weerstasie Kloon’ (Weather Station clone) in Stellenbosch where the SB11 Sauvignon Blanc clone was first propagated in the 1920s before a resurgence in the late 1970s.
  • Haystack Chardonnay is named after the age-old practice of planting wheat between the rows of vines, which encourages all the aphids and flies to land on the crop instead of the vines. The team also has a pair of eagle owls on the farm who are the pest controllers at Journey’s End, keeping the vineyards free of rodents. This wine pays homage to the environment.
  • The HuntsmanShiraz, Mourvèdre, Viognier is named after the original kennels the Gabb family found on their farm dating back to 1822, and where the Journey’s End winery now stands.
  • Pastor’s BlendCabernet Sauvignon, Merlot, Cabernet Franc pays homage to the Reverend from the local village of Sir Lowry’s Pass who regularly delivers Sunday communion at the foot of the Journey’s End vineyard. Journey’s End has embarked on a number of community support and development programmes with the local pastors including pensioners lunches and a contribution to a new village sports hall.

All four of the Tales Series wines will be available nationally retailing between R89 and R99 at selected retail outlets and wine merchants


The Tales Series will be followed by the new-look V Series and Precision Series later in the year:

  • V Series (five varietal wines – Chardonnay, Merlot, Shiraz, Cabernet Sauvignon, Cabernet Franc) which will be available in and around Cape Town, retailing between R178 and R190.
  • Precision Series (three top tier wines – Destination Chardonnay, The Griffin (Syrah), Cape Doctor (Cabernet Sauvignon) which will retail nationally between R270 and R300.
    • Tasting, sales, cheese platters and snacks by appointment: Monday Friday: 10h00 – 17h00
    • BYO picnic
    • Walks, hikes, MTB and horse-ridingComments Rollo Gabb, Managing Director, Journey’s End, “In addition to the new branding, we have also been very busy in the vineyard and winery focusing on environmental changes and new innovations. Journey’s End is the second South African vineyard to become solar-powered.“We farm sustainably or biodynamically across all our vineyards. Siting our vineyards in an area which benefits from the Cape Doctor winds has been a great help, as it blows away fungal problems naturally thus meaning the need for spraying is very minimal. And we love the area’s wildlife, recently setting aside 10ha to re-introduce indigenous wildlife and plant life species. Journey’s End became Fairtrade certified in the early parts of 2017 – a recognition that we are hugely proud of and one that we have worked incredibly hard to achieve.“In the winery, we have recently introduced Amphora Pots and a concrete egg to give a different structure and mouthfeel to some of our wines. We are also employing innovative methods with wasted grape stalks, which are mixed with chicken manure, hay and lime to form a fermented compost. This emulsion is then used on new vineyard plantings and has enabled our team to plant one of the highest blocks of Cabernet Sauvignon in the Stellenbosch wine appellation.”



  • Journey’s End VineyardsSir Lowry’s Pass Road, Somerset West 7130Tel: 021 858 1929



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