Iconic SA wine launches new red-hot blend – Roodeberg Black
Roodeberg Black, a sizzling new red blend spawned by a raging fire and crafted for a new generation of wine lovers in line with global trends, has just been launched by this iconic South African wine brand.
Emboldened by its fiery origins, Roodeberg Black is a rich and fruity blend tailormade for fun loving wine lovers yearning for a generous, ultra-smooth taste experience.
“Roodeberg Black is a completely new, fruit-forward wine that addresses the global trend towards bolder, riper wine styles,” says Sandy Goliath, Roodeberg Brand Manager.
The South African launch of Roodeberg Black follows the wine’s well received release in Europe last year.
“The wine has literally been flying off the shelves in Germany since our launch there in October 2022 and we look forward to captivating the burgeoning new generation of South African wine lovers with the irresistible allure and striking packaging of Roodeberg Black,” adds Goliath.
Set apart from the more traditional Roodeberg blends with its fresh yet full-bodied style and intriguing smokiness, this exciting new wine remains true to the brand’s blending philosophy, showcasing top quality fruit and powerful structure.
In keeping with Roodeberg’s rich storytelling legacy, the wine shares its own compelling narrative of how great strength and resilience can come from devastation and near destruction.
The Roodeberg Black story began in the early hours of 20 November 2018, when a blazing fire erupted in the winery placing the winemaking team on high alert. Inspired by the smouldering embers, the opportunity to bring a new, more intense wine to life was born.
Hot and happening, you’ll want to be seen in the company of this suave blend so be sure to ask for Roodeberg Black at your favourite night spot or liquor outlet. For more information and online purchases at a RSP of R189.00 visit www.roodeberg.com
Issued by: GC Communications
On behalf of: Roodeberg